Intel commercial

Sunday night’s Emmy Awards broadcast marks the U.S. debut of Intel’s latest TV commercial, the first scored by will.i.am, Intel’s director of creative innovation. “You’ll Know It” shows adults and children becoming wide-eyed over what’s on their computer screen thanks to the “stunning visuals” and “intelligent performance” of Intel’s 2nd generation Core® processors. The 30-second spot is also scheduled to air during some of the month’s most anticipated series and season premieres, including “NCIS” on Tuesday and “Criminal Minds” on Wednesday, both on CBS, and the Wednesday bow of Simon Cowell’s “X Factor” on Fox. These media buys are part of Intel’s foray into the “upfront” television market, which allows marketers to secure coveted placements months before the season begins.

The 2nd generation of Intel® Core™ processors: stunning visuals… intelligent performance…

When you see it, you’ll know it, and when you use it, you’ll feel it.

This is visbly smart.